Animated newsticker - Collection page - Summer 2022
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  • TEST IN CAPITALS


    Balenciaga’s Summer 22 campaign transforms the themes of its presentation, “Red Carpet,” into virtual reality. Characters holding XX, Triplet, and Hourglass bags walk a computer-rendered red carpet wearing facsimiles of the collection, turning the photocall moment into a streaming game snapshot created with Parisbased artist Claudia Mate.

    3D avatars made in the images of models Tommy Blue, Eugenie Bondurant, Marie-Agnès Diene, Abdou Diop, Zinedine El Ouazzani, Gwen Lu, Aki Nummela, Anania Orgeas, Hansi Schmidt, Minttu Vesala, and Inti Wang step and pose, dressed in some of the season’s ready-to-wear, eyewear, jewelry, and footwear offerings.
     

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