Data Set QA

On September 4th, 2024, Balenciaga will open its largest store in the United States, in the heart of SoHo, Manhattan. The sensorially striking destination will become the downtown, New York City Balenciaga flagship and the most comprehensive example of the brand’s Raw Architecture concept yet, offering the latest in ready-to-wear, shoe, bag, jewelry, eyewear, and accessory collections for men and women, as well as special SoHo items.
In celebration of this new flagship, exclusive pieces will be available upon the store’s opening including signature-fit garments, caps, and bags in the Explorer, Crush, and New Jersey lines that feature an existing New York Balenciaga varsity logo reworked in a DIY style to affect the words New Store Balenciaga Greene St. Runner Sneakers are offered in a fluorescent yellow, purple, grey, and white colorway. The Greene Street flagship is an experiential expression of modern luxury that introduces unique codes of retail, wherein the passage of time is a transformative event. Visitors enter a space conceived to instill a sense of temporality, in effect an art installation that interacts with fashion and its clientele in a singular way.

Two lofty stories totaling about 910 square meters appears to be in disrepair, with patinas implemented as finishes that suspend the space in a state of progress. Artistry resembling demolition and intensive aging techniques reveal an accumulation of histories and a complex assemblage of overlapping architectural frameworks. Entered via an articulated hallway imagined as an escape from linearity, the interior design’s careful attention to existing elements inherently results in the use of fewer raw materials, in keeping with Balenciaga’s commitment to sustainable methods.
Ground and mezzanine levels are visually separated with a slab spanning the store’s width, while columns resist this spatial disruption, supporting saw-cut remains of solid pieces serving as display shelving. Circulation between floors is facilitated by an elevator at one end and a staircase at the other, each presented as freestanding entities, naturally spotlit by a central skylight that pierces through two layers of ceiling.
Original lime-wash bricks, cabochon marble flagstone, concrete masonry, cement panels, bare drywall, and exposed uses of plaster, stucco, steel, and glass bear testimony to the building’s many reincarnations from inception to elaborate present state, softened with signature carpeting, satin wraps, and refined lighting throughout.

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